Be One with the 'Big Fish'
In an earlier post I wrote about catching big clients, or “fish”, that will sustain your business over the long run. Today I’m going to take that a step further by talking about how to understand and think like a “big fish” company, and how that can help you plan your approach and find success.
Before you can start the process of landing big clients, you have to make sure your entire team is onboard with your approach and vision. There are six keys to finding big client success. They are:
First Impression: You must remember you have one shot to land a big client. If you make a mistake, they aren’t going to consider you again. Never give them a reason to doubt your abilities.
First Priority: Your fish must always feel like they are your first priority. Returns calls and emails immediately and find solutions to their problems or questions as quickly as possible.
Flexible: You need to be flexible in your negotiations. If they need a special service or for you to customize a product, say yes for the benefit of the long term. A little hassle now could be a big pay-off later.
Long-term: This goes along with the last one a bit. As you are approaching and negotiating with big fish you need to think about the long term benefits for your business. If you go for a ones-time big score you will lose their interest.
Have Fun: Work should be fun, even when trying to land big clients. In fact, this should be the most fun. You are sharing your vision with new people and including them in your future success, and, likewise, you’re sharing in theirs. People simply work better in a fun, happy environment. Your passion will also be contagious, and attract the fish into your vision even more.
Help Them: If you take just a little bit of time and offer your clients ways to save money or time by introducing them to potential business partners, this will show you really are invested and interested in their business. Strive to find balance between your business needs and your client’s needs.
There are also a few tactics you can use to bring a big-company vision to the people on your team. You can:
Post these six keys for all to see.
Put together a performance-based incentive program.
Conduct frequent team meetings to stay on top of progress, keep team members engaged, and collect insights from team members.
Use a “right now” policy that dictates “big fish” calls be answered immediately.
Offer awards/recognition for big-company ideas and executions.
Put together a training and certification program based on the six keys above.
These 6 keys and tips will help you instill a big-company mindset throughout your organization, helping you be more prepared–and more likely to land your big fish. Once your team is thinking this way, you’ll be unstoppable.